"If it’s not For More Than Profit, then it’s not worth doing." – Dan Gilbert

There is a way to do business that creates opportunity for all, where numbers and money follow; they do not lead. We call this For More Than Profit.

For More Than Profit is an innovative way of doing business, placing people at the forefront, not numbers. When human interests and corporate values align, unbelievable growth happens in our communities. This is our impact.

The Family of Companies are passionate about investing in people and communities. This is our impact.

100+

Entities Spanning All Industries

40+

Years of Innovation

20k+

Team Members Worldwide

$7B+

Deployed across Detroit & Cleveland

$1B+

Committed to Community Initiatives

1M+

Volunteer Hours Across the Country

Capital
Deployment

The Family of Companies generally deploys capital in five ways: philanthropy; real estate; incubation, mergers and acquisitions; venture capital and private equity.

ROCK is the office that connects the Family of Companies to this philosophy.

PHILANTHROPY

Nonprofit grantmaking with a focus on improving housing stability, expanding arts and culture, increasing access to public space, and building economic mobility.

REAL ESTATE

Strategic development (commercial and residential real estate) in urban cores – investing in Detroit and Cleveland.

INCUBATION, MERGE & ACQUISITION

Long-term merger and acquisition investments with an emphasis on digital marketing and media, financial services, fintech, and e-commerce companies.

VENTURE

Investment in early stage companies that amplify or leverage the power of the ROCK Family of Companies.

PRIVATE EQUITY

Capital investment in private companies.

How can we help you be For More Than Profit?

Connect with ROCK