ROCK is the Family Office for the Gilberts and their Family of Companies

Our Story

For More
Than Profit

Numbers and money follow; they do not lead. Being For More Than Profit means putting people first and aligning human interests and corporate values to foster unbelievable growth in our communities.

Our Impact

Family of
Companies

Dan Gilbert founded Rocket Mortgage in 1985. It has grown to be one of the largest mortgage lenders in the world. That success created a platform empowering new investment, mergers, acquisitions and incubation. Today, the Rock Family of Companies is a diverse collection of more than 100 entities built on innovation and connected by ROCK, the Gilbert Family Office. These include the first online mortgage company, a stock exchange of things, an NBA Championship team and a family of more than 100 companies driven by more than 15,000 team members around the world.

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ROCK by the
Numbers

Having a For More Than Profit mission means maximizing positive impact in the communities we serve for generations to come.

100+

Entities Spanning All Industries

40+

Years of Innovation

20k+

Team Members Worldwide

$7B+

Capital Deployed across Detroit & Cleveland

$1B+

Committed to Community Initiatives

1M+

Volunteer Hours Across the Country

Our Impact
Rock Ventures LLC.

Connect
with ROCK

Connect with us to find out how we can help you build For More than Profit.