At the ROCK Family of Companies, we believe in doing well by doing good. We invest in programs that drive opportunity for Detroiters because we know that a thriving city requires a thriving community. StockX, the global online marketplace leader for categories such as sneakers, apparel, accessories and collectibles (and part of our Family of Companies) is proving once again that innovation happens right here, in the heart of Detroit.
Detroit has always been a city of innovation—a place where opportunity is built from grit, determination, and belief in the future. That is why theDetroit Pistons, StockX, and Pensole Lewis College of Business and Design are teaming up to launch an incredible new opportunity for Metro Detroit residents. Called Light School, the free evening program will offer the knowledge needed to increase diversity and highlight opportunities in the design industry by offering accessible, hands-on career education. This is not just a win for Detroit—it is a model of what happens when businesses, culture and community come together to invest in talent and innovation.
What makes this program even more exciting is its foundation: Pensole Lewis College, Detroit’s only HBCU, was recently revived with a $10 million grant from the Gilbert Family Foundation. This investment was not just about reopening a school—it was about capitalizing on Detroit’s legacy of design and creating opportunity for the city.
This is what For More Than Profit looks like. It is creating pathways for young people to see a future for themselves in Detroit—to live here, learn here and make their mark here. It is about betting big on our greatest asset: our people.
Looking for Designers
We need the next generation of designers, creators and innovators to know that Detroit is where they belong. Programs like this are not just about sneakers; they are about building careers, communities and the confidence to dream big.
If you have a passion for design and creativity—this is your moment. Apply. Step up. Take advantage of what is being offered here. This program could be the start of something special not just for you, but for your city.
The best part? This is only the beginning. Detroit thrives when we create opportunities for Detroiters. Let’s keep the momentum going. This is Detroit 2.0, and the world is watching.