How the Cleveland Cavaliers Live ‘For More Than Profit’

Bill Fagan’s career has taken him from Miami to Moncton, yet his arrival at the Cleveland Cavaliers seems like destiny. After all, the organization’s commitment to the community perfectly mirrors his own philosophy: “success should be measured by the positive impact you have on the people around you.”

At the Cleveland Cavaliers For More Than Profit guides the culture. Bill found that Dan Gilbert had meticulously cultivated—a culture where giving back isn’t an initiative but a way of life. “Dan created an environment where being part of the community is just as important as running the business,” Bill explained. This ethos, is a principle that defines the entire Rock Family of Companies and aligns seamlessly with Bill’s own values, emphasizing purpose over profit.

Purpose Over Profit

The Cavaliers stand out from other organizations he’s worked with, many of which prioritized profits above all else. The Cavs’ deep community involvement convinced him this was where he needed to be. His decision was cemented after attending a Juneteenth community festival during his interview process, an event that showcased how integrated the Cavaliers are with Cleveland.

“For the Love, For the Land” is not just a slogan, this rallying cry is a mission to uplift Northeast Ohio and all the communities they serve. From donating adaptive sports wheelchairs to Special Olympics International as part of the team’s participation in the NBA’s 2024 Paris Game to investing in community resources that promote social equity at home in Cleveland, the Cavs work tirelessly to make a tangible difference.

Numbers and money follow; they do not lead

This culture is rooted in the ISMs, a set of guiding principles that define the Rock Family of Companies. Bill recalled spending eight hours diving deep on these principles during ISMs Day, where team members explore and embrace our organizational culture. One ISM that resonated deeply with Bill is, “Numbers and money follow; they do not lead.” This principle is woven into the Cavaliers’ approach, ensuring that every decision prioritizes long-term community impact over short-term financial gains. Another ISM, “Do the right thing,” is evident in programs like “Hoops After Dark,” where the focus is on creating safe, meaningful opportunities for Cleveland’s youth.

“Hoops After Dark,” a partnership with Cleveland Mayor Justin Bibb, provides young men ages 18 to 26 a safe, community environment, to build relationships and stay healthy. It’s more than just basketball. Participants gain life skills and hear from community leaders who inspire them to envision brighter futures. Some participants have even transitioned into roles as coaches for the Cavaliers’ youth basketball program – Cavs Academy – demonstrating how the program builds a foundational commitment to community among the participants.

“Hoops After Dark,” much like the Cavaliers’ approach to business, is proof that doing well and doing good can go hand in hand. As Bill noted, “When we’re asking a fan to buy a ticket or a sponsor to invest, we can honestly say that every dollar is being reinvested—into the team, the fan experience and the community. That makes every ask more meaningful.”

For Bill Fagan, the the Cleveland Cavaliers For More Than Profit commitment a reminder that organizations can thrive by being a force for good. Guided by the ISMs, the Cavaliers continue to set a high standard for what it means to win, both on and off the court.