Numbers and money follow; they do not lead. Dan Gilbert calls this working For More Than Profit. It means putting people first and aligning human interests and corporate values to foster unbelievable growth in our communities.
Our Impact
Dan Gilbert founded Rocket Mortgage in 1985. It has grown to be one of the largest mortgage lenders in the world. That success created a platform empowering new investment, mergers, acquisitions and incubation. Today, the Rock Family of Companies is a diverse collection of more than 100 entities built on innovation and connected by ROCK, the Gilbert Family Office. These include the first online mortgage company, a stock exchange of things, an NBA Championship team and a family of more than 100 companies driven by more than 15,000 team members around the world, and proudly based in Detroit and Cleveland.
View All Companies
Having a For More Than Profit mission means maximizing positive impact in the communities we serve for generations to come. We focus on people first because Numbers and Money Follow; They Do Not Lead.
Entities Spanning All Industries
Years of Innovation
Team Members Worldwide
Capital Deployed across Detroit & Cleveland
Committed to Community Initiatives
Volunteer Hours Across the Country
Contact us to find out how we can help you build For More than Profit.