ROCK is the Family Office for the Gilberts and their Family of Companies

Our Story

For More
Than Profit

Numbers and money follow; they do not lead. Being For More Than Profit means putting people first and aligning human interests and corporate values to foster unbelievable growth in our communities.

Our Impact

Family of

Dan Gilbert founded Rocket Mortgage in 1985. It has grown to be one of the largest mortgage lenders in the world. That success created a platform empowering new investment, mergers, acquisitions and incubation. Today, the Family of Companies is a diverse collection of more than 100 entities built on innovation. These include the first online mortgage company, a stock exchange of things, an NBA Championship team and a family of more than 100 companies driven by more than 15,000 team members around the world.

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ROCK by the

Having a For More Than Profit mission means maximizing positive impact in the communities we serve for generations to come.


Entities Spanning All Industries


Years of Innovation


Team Members Worldwide


Capital Deployed across Detroit & Cleveland


Committed to Community Initiatives


Volunteer Hours Across the Country

Our Impact
Rock Ventures LLC.

with ROCK

How can we help you build For More than Profit?