ROCK is the For-More-Than-Profit Family Office for the Gilberts and their Family of Companies.


We are a team of diverse specialists who collaborate to maximize positive impact for the businesses and people in the communities we serve for generations to come.

Explore the ROCK Family Of Companies

Rocket Mortgage

Makes the complicated process of home financing more simple

Rocket Auto

Provides centralized and remote car rental and sales support

Rocket Central

Centralized hub for the Rocket Companies fintech platform

Rocket Connections

A contact services provider that makes interactions between brands and consumers

Rocket Companies, Inc.

A holding company consisting of personal finance and consumer service brands

Rocket Homes Real Estate LLC

A Partner Network of more than 25,000 premier real estate agents

Rocket Innovation Studio

A company dedicated to building fully functional customized IT solutions

Rocket Loans

Online finance company offering low rate personal loans from $2000 to $45000

Rocket Money

Rocket Money’s mission is to empower people to live their best financial lives.

Rocket Solar

We make solar possible. Make the switch to affordable Solar energy!

Rocket Mortgage Fieldhouse

RMFH is multi-purpose arena in downtown Cleveland where the Cavs play

The Rocket Community Fund

The philanthropic arm of Rocket Companies that aims to support the community

Rocket Pro TPO

Works exclusively with mortgage brokers, community banks & credit unions

Rock Entertainment Group

A sports and entertainment platform to create amazing experiences for our fans

Rock Holdings Inc.

Rock Holdings Inc. is the parent company of all these FinTech businesses

100 Thieves

Professional American esports team founded by Matt “Nadeshot” Haag

Airspace Link

Enabling the drone industry to use the safest drone operational locations

Amrock Inc.

The largest independent provider of title insurance, valuations & other serv

Ash & Erie

Premier menswear brand by Steven Mazur and Eric Huang for men 5’8″ and below


A Midwest cultural media platform


Providing integrated invoicing, payment and accounting software

Azimuth GRC

Azimuth GRC enables an innovative automated approach to compliance management


Backstitch offers custom employee engagement software platforms

Bedrock Detroit

Bedrock is a full service commercial real estate firm based in downtown Detroit


A dynamic and innovative financial media outlet that empowers investors

Core Digital Media

A leader in online marketing and online consumer acquisition platform

Big River

A leading eCommerce giving platform for nonprofit organizations


Here to help strengthen your relationship with plants


Home & Car Insurance powered by community


Bringing nutritious breadless meals to neighborhoods everywhere

Campus Commandos

Advertising agency that helps brands market their products to a college audience

Canton Charge

NBA Development League franchise based in Canton, Ohio

Carda Health

Our mission is to make proven, research-backed rehab available to millions.

Catapult Concepts

Catapult Concepts – helping restaurants thrive in the digital economy

Cavs Legion Gaming Club

Cleveland Cavaliers affiliate esports team in the NBA 2K League

Cleveland Cavaliers

The Cavs are a professional, championship NBA team based in Cleveland

Cavaliers Community Foundation

The Cavaliers Community Foundation supports development of youth in Ohio.

Cleveland Monsters

A professional ice hockey team in the American Hockey League based in Cleveland

Connect America

The largest independent medical alert company in North America


Early-stage venture capital fund, investing across media, gaming, and sports

Courtyard Downtown Detroit

Enjoy scenic views of the Detroit River from your room at Marriott


A manufactured home insurance provider.

Deck of Dice

Mobile dice game that allows for a variety of card and casino style games

Detroit Labs

Detroit-based technology launch pad, specializing in the creation of mobile apps

Detroit Venture Partners

Detroit-based venture capital firm on a crazed mission

Online & mobile resource dedicated to helping people master the art of language

Digital Onboarding

The digital adoption platform built for banks & credit unions


Unified commerce data & services platform accessible through simple APIs.


Enterprise payment solution that connects business to the banking system


Filson is the leading outfitter and manufacturer for outdoor enthusiasts


Hi there. We change the way people consume, keep, and enjoy furniture

Gilbert Family Foundation

Private nonprofit foundation founded by philanthropists Dan and Jennifer Gilbert


GreenLancer helps solar installers connect with reliable outsourcing partners


Targeted video content for consumers across thousands of gas stations in America


A leading Industrial IoT technology company specialized in developing wearables


Digital privacy AI platform built to guard your business


End-to-end platform for real estate investment – from fundraising to payout.


Canadian technology company that is modernizing the mortgage industry


Logistics platform for construction and heavy hauling industries

Ludlow Ventures

We test products, push pixels, leverage networks and drive app downloads


Marketing and compliance solutions for financial services companies


Disrupting furniture and DIY retail with Virtual Reality and 3D Cloud™

May Mobility

Provides a fully-managed, right-sized microtransit service


The company provides real time location systems for healthcare systems

Nerdy Bunny

Digital signage platform for brick and mortar businesses

NF Forward

NF Forward funds neurofibromatoses research


Consumer finance tools for banks and credit unions powered by behavior science

Organize, automate & manage the client onboarding experience


School lunch platform catering fresh meals from local providers

Plain Sight

A mobile app that allows you to get familiar with the people & places around


Full-service design studio specialized in interior, industrial, and environment


Secure software works with EHR systems & connects directly w/ insurance carriers


Proven Medical and Dental Website Design and Marketing Solutions

Protect Environmental

Radon, Vapor Intrusion, Green Building, Sustainability services


AI-driven autonomous advertising optimization software for eCommerce sellers


Quikly is a fresh innovation on the popular flash sale model seen today


Online property tax appeal service

Rapid Finance

Online financial services offering flexible funding solutions to businesses


Provides Solutions that accelerate access to patient care for all stakeholders


RIVET is construction’s software platform for workforce management and tools

Robb Report

Robb Report is a magazine with affluence, luxury, and the best of the best

Rock Bridge Growth Equity

Private equity firm investing over $500 million in its portfolio of investments

Rock Events

Event professionals providing hospitality and venue sales in Detroit.


Rockbot provides social music for restaurants, bars and other venue

Roost Apartment Hotel

Apartments with boutique hotel perks!


Luxury design brand crafting products that are built to last

Shinola Hotel

Shinola Hotel is a boutique hotel in the heart of downtown Detroit


Sift is a modern employee directory with search capability and custom profiles

Signal Advisors

A tech-enabled distributor of financial products


Bioelectric Medtech company intended to develop noninvasive neuro devices

Splash Financial

Proprietary real time loan decision engine for lending products


The world’s first online consumer “stock market of things”

The Ritz-Carlton, Cleveland

Only luxury hotel in Cleveland with an ideal setting in the heart of downtown


Improve your writing with grammar checking and synonym suggestions

The Nest

Early education program for families


Home charging solutions for all EVs and homes

The Social Club

The Social Club is more than a barbershop. It’s a community gathering place.


Virteom builds websites & mobile applications with a focus on post launch gr


An online video maker that gives anyone the power to make exceptional video ads

White Glove

Marketing company for financial advisors and services professionals

Woodward Capital Management

A Leading Issuer of Private Label Mortgage Backed Securities

Woodward Original

A creative content factory based in the heart of Detroit



WSC Sports

AI driven platform analyzes live sports broadcasts


Xenith was founded on a mission to put athletes first & improve football safety


Collaborative software for board governance