• Founder Jennifer Gilbert continues in role of Creative Director
• Pophouse to welcome experienced architectural designer Mark Ehgotz as Studio Director 
• Studio to host a Happening ‘An Exploration of Transformational Design’ to officially announce new design style and demonstrate new furniture concepts 

CLICK HERE TO DOWNLOAD IMAGES OF POPHOUSE PORTFOLIO

September 9, 2019 [DETROIT] – As Detroit-based commercial interior design studio dPOP grows its portfolio, the 6-year-old boutique firm is evolving its brand to reflect its strategic approach to design under the new name, Pophouse. The comprehensive rebrand includes a new name, an emergence into product design, and the addition of seasoned talent to the team.

Through a combination of industry research, business intelligence and design strategy, Pophouse creates thoughtfully assembled spaces in workplace, hospitality and retail. 

“After six years as dPOP, we are excited to evolve our brand into one that represents our transformational design work,” said Jennifer Janus, President of Pophouse. “We know that purposeful design has the ability to change the way people work, live and interact with each other and the elevated and refined design aesthetic of the new Pophouse brand is meant to reflect this strategic approach to design.” 

Pophouse has grown to attract national brands such as General Motors, DTE Energy, and Delta Airlines. The studio is currently designing for culture-driven companies in Detroit, Cleveland and Brooklyn, New York. Each project begins with a design narrative and a custom approach that is tailored to each client’s unique needs. This design narrative is translated throughout every aspect of the project including finishes, space plans, custom furniture, branding, wayfinding, signage and artwork to transform spaces that highlight culture, increase productivity and optimize business outcomes. 

Founder and interior designer, Jennifer Gilbert, will continue in her role as Creative Director, providing overarching direction for the design and strategy of the Pophouse business.

“Our design thinking, experience and industry knowledge has grown tremendously over the last six years. It has been amazing to see Pophouse evolve into the company that it is today,” said Jennifer Gilbert, Pophouse Founder and Creative Director. “Pophouse is proud to be located in UNESCO’s only U.S. City of Design and take part in a legacy of thoughtfully-assembled built environments. We are excited to continue applying that thinking to improving spaces throughout Southeast Michigan, Cleveland, and across the country.”

Pophouse is delighted to welcome local architectural designer Mark Ehgotz to their team as Studio Director. Mark is a leader in the design industry and brings more than 25 years of design experience to Pophouse, having led projects such as a Common Citizen, Plum Market in Ann Arbor, and Scottsdale Fashion Square Mall. 

“I have watched Detroit evolve and grow in so many ways throughout the last few years, specifically through a number of transformational design projects,” said Mark Ehgotz, Studio Director of Pophouse. “I am looking forward to working with Pophouse to design many other notable spaces in the city.”

As another aspect of their rebrand, Pophouse is branching into product design through a collaboration with world-class acoustics company, Acoufelt. The partnership will create a line of acoustic panels that will enhance the experience and functionality of spaces by reducing noise and providing a unique design element inspired by historical architecture in Detroit.

To officially announce their new brand, Pophouse will host a Happening in conjunction with Detroit Month of Design entitled ‘An Exploration of Transformational Design’ on Tuesday, September 10 in their headquarters at the Chrysler House (711 Griswold Street). The Happening, set in the historic bank vaults of Detroit’s Dime Savings Bank, will be a morning of conversations about the role design plays in positively impacting people through their environment. 

The event, which will take place from 9:30-11:30am and is open to the public via registration on Eventbrite, will feature a panel discussion, an official announcement of Pophouse’s new brand, and a demonstration of new furniture concepts.

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